EV charging consultant · Minnesota-based · serving North America
I'm Dan Larson. I've launched EVSE product lines, performed on-site service, bid public RFPs and sold charging solutions across North America. Now I help businesses, fleets, public agencies and hardware makers buy, deploy and sell EV charging without the expensive detours.
If you're putting chargers in the ground, putting EVs on the road, buying charging with public money, or launching a charging product into the North American market, you're in the right place.
Retail, hospitality, workplaces and dealerships adding charging for customers, guests or staff.
Delivery, service and utility fleets planning the move from gas and diesel to electric.
Cities, counties, states, transit, school districts and agencies electrifying fleets and buying charging through RFPs.
Manufacturers, often from overseas, bringing EVSE into the U.S. and Canada for the first time.
Automakers and dealer groups working through charging compatibility, NACS transition and dealer programs.
Charge point operators and networks expanding, swapping hardware or fixing uptime.
Owners and managers who need fair, workable charging for residents and tenants.
Hardware makers, installers and networks that want to find, qualify and win EV charging RFPs.
Six service bays. Use one, or use me end to end, from the first "should we?" to chargers that actually stay online.
I'll supply Level 2 and DC fast chargers from manufacturers I've vetted from the inside. I match the hardware to your site, your power and your duty cycle, not to whatever's overstocked this quarter.
Site assessment, utility and power planning, incentives, installer and EPC selection, OCPP software choice, commissioning and long-term uptime. I've seen where these projects stall, and I know who to call to get them moving.
For public agencies: fleet electrification plans that survive budget season, plus EV charging RFPs written so qualified vendors can actually bid on them, with clear specs, realistic timelines, uptime and service requirements, and scoring criteria that reward value, not just the lowest number.
For vendors: finding the right solicitations, go/no-go decisions, reading between the lines of the spec, compliance matrices, pricing strategy and responses that score. I've bid public RFPs and cooperative contracts from the vendor side, so I know where they go wrong on both sides.
Which vehicles can go electric now, what to charge them with, what it really costs and how to phase it. And because I came up as a technician, I'll make sure your shop is ready to service the vehicles too.
I helped bring a charging brand to North America from scratch. Product fit, certification path, pricing, channel and distribution, service network and your first reference sites: I've done each step myself.
USPAP-compliant appraisals of EV chargers and charging sites for CPOs, fleets, site hosts, lenders, insurers and buyers. Whether it's one depot or a multi-state portfolio, you get a defensible written report for acquisitions, financing, insurance, divestitures, tax and accounting, or disputes.
Why it's different: very few appraisers have launched, serviced and sold EVSE. I can judge hardware condition, generation and remaining useful life, uptime history, software and network status, and site infrastructure and make-ready, and I know what that equipment actually sells for.
I started on the shop floor, diagnosing real cars for real customers, and earned my ASE Master Technician certification, including the L3 Hybrid/EV specialist. That's still how I look at charging: what actually happens when a driver plugs in, and what breaks when it doesn't work.
From the service bay I moved into diagnostics and repair information at Identifix and Autel. Then I joined the founding team that launched Autel Energy in North America, where I took chargers from product spec to sales, installs and service.
Most recently I was at Samsung C&T Charging Solutions, where I grew their U.S. DC fast charging business, expanded the portfolio and channel, and bid public-sector RFPs and cooperative contracts.
Big firms send a team of analysts. I show up myself, and I've stood where you're standing.
ChargerAvenue is that experience in one place: vendor-neutral advice, hardware when you need it, and a network that picks up the phone.
Hands-on diagnosis and repair, including L3 Light Duty Hybrid/Electric Vehicle Specialist certification.
Repair information and diagnostic tools used by shops across the country.
Founding team. Product & Solutions Manager, then Senior Sales Engineer. Brought Autel's AC and DC chargers to the North American market.
Senior Sales Manager. Grew the U.S. DC fast charging business, portfolio and channel partnerships.
Independent EV charging consulting, charger sales, fleet electrification and EVSE appraisal.
Not a slide-deck consultancy. One person who knows the hardware, the industry and the people.
No hand-off to a junior associate. The person on your first call is the person doing the work.
I know chargers down to the power modules and cable management, and I know which failure modes cost you uptime.
I've been the OEM selling the charger and the person advising the buyer, so I know where the fine print hides.
Technician, electrician, utility engineer, CFO. I translate between them so your project doesn't stall in the gaps.
Years of deals, deployments, RFPs and late-night troubleshooting have built relationships across every layer of the charging industry. Hiring me means you get access to them too, along with an honest read on who's actually good at what.
Engineering, procurement and construction firms and electrical contractors who build sites on time.
Charge point operators and networks running public, fleet and multifamily charging.
AC and DC hardware manufacturers, from established brands to new entrants.
Charger management, payments, load management and roaming platforms.
Field service, O&M and reliability teams that keep ports online.
Distributors and cooperative purchasing partners across the U.S. and Canada.
I won't pretend to know everything. If your project needs expertise I don't have, such as utility interconnection engineering, civil or structural design, legal and contract review, tax credit filings or energy storage, I'll refer you to someone I trust from the connections I've built over the years.
That means a warm introduction and context on your project, not a list of phone numbers. And I stay involved as much as you want me to.
Where I've talked shop about EVs, charging and fleets.
Out of Spec's four-part race from Seattle to Boston along I-90, putting the best road-tripping EVs and real charging networks to the test.
Watch Part 1 on YouTube ↗Panelist for Samsung C&T Charging Solutions alongside Go Eve and Mid-Cour EV Charge, covering fleet charging market trends, real projects cutting time to power, and turnkey partnerships.
Recording link coming soonWant an EV charging voice for a podcast, panel or article? Get in touch.
A free 30-minute call. You tell me where you are, I tell you honestly whether I can help.
A short written scope with a fixed fee or retainer, or a hardware quote. No surprises.
Assessments, specs, vendor calls, site walks, decks. Whatever the job needs, done by me.
After launch I'm still a text away when a charger acts up or the next phase starts.
Tell me a little about what you're working on. I personally read every inquiry and reply within one business day with next steps, or pricing if you're ready for it.
I'll be in touch within one business day.
Dan
Both. I can supply AC Level 2 and DC fast chargers from established manufacturers, or stay purely on the advisory side and help you run your own procurement. You'll always know which hat I'm wearing.
No. I've worked inside two charger manufacturers, which is exactly why I recommend hardware based on your site, duty cycle and service needs rather than a single catalog.
I'm based in Otsego, Minnesota and work with clients across the United States and Canada, remotely and on site.
Most work is scoped as a fixed-fee project or a monthly advisory retainer. The first call is free, and you'll get a written scope and quote before any work begins.
Yes. I can help public agencies plan fleet electrification and write clear, competitive EV charging RFPs, and I help vendors read, qualify and respond to them. Having bid public RFPs myself, I know what makes a solicitation easy to answer well and what drives up cost or kills competition.
Yes. I'm a USPAP-compliant appraiser, and I appraise EV charging equipment and charging sites for CPOs, fleets, site hosts, lenders and buyers, whether it's for an acquisition, financing, insurance, a divestiture or a portfolio review. Very few appraisers also know EVSE from the inside; I've launched, serviced and sold it, so I can judge condition, remaining life and real-world value, not just the book value.
Start an equipment or site appraisal with the inquiry form below. For fleet vehicle or EV appraisals, use my vehicle appraisal business, Vehicle Valuation Pros.
Yes. I helped launch Autel Energy in North America and grew Samsung C&T's U.S. charging business, so I've worked through certification, product fit, pricing, channel, service and the first customer deployments firsthand.